The First HermÈs Parfumerie Opening


DML’s latest creative work for Hermès was a digitally focused event and augmented reality (AR) app, to launch the first ever freestanding Hermès Parfumerie. DML’s goal was to faithfully express the rich heritage inherent to Hermès parfums metier, its rich history of innovation and craftsmanship, and the refined artistry that defines the Hermes brand.
DML worked with Hermès to discover an innovative, interactive, mobile-first opening concept for the first-ever stand-alone boutique to the Hermes PARFUMS universe.