THE APP

DML created an augmented reality (AR) app  in support of the Hermès Parfumerie, further blurring the lines between digital and experiential content. The goal was to elevate and enrich the guests’ tactile, physical experience through an innovative journey of discovery. Using the camera of one’s mobile device, the app reveals hidden content throughout the store, allowing the Hermès metier story to unfold before the guests’ eyes.